#THEORANGEEFFECT Self-Injury Awareness Day Campaign

#THEORANGEEFFECT is Cars For Hope’s campaign initiative in support of Self-Injury Awareness Day. Wear orange and fight against the stigma surrounding self-injury.

The Statistics


of Australians aged 20-24 years reported they had self-harmed in their lifetime.

Martin, Swannell, Hazell, Harrison & Taylor (2010).


cases of hospitalisation in Australia in 2019-2020 were due to self-injury.

Australian Institute of Health and Welfare (2022).


years of potential life was lost to intentional self-injury in Australia in 2019.

Australian Bureau of Statistics (2020).


lives are lost to intentional self-injury every year worldwide.

World Health Organisation (2014).

Myths and Facts

Self-injury is a suicide attempt

Self-injury is most often not an attempt at suicide. Although many people believe that there is a close relationship between self-injury and suicide, most self-injury is to hurt and not to kill oneself.

Self-injury is 'emo'

It is not 'emo' nor is it a trend or a new behaviour. Self-injury has recently become a stereotype with the belief that only certain kinds of people undertake self-harm, however studies have found no evidence to support these beliefs.

Self-injury is attention-seeking

In reality, most people keep their self-harming private and will go to great lengths to conceal their behaviour. Rather than to get attention from others, most of the time people self-harm to try and change how they are feeling.

How You Can Help

Share to Social Media

Wear Orange

Wearing orange for #THEORANGEEFFECT is the best way to show you care and support the people who have battled with self-injury. You can wear something big or small, or get creative with your ride – the choice is yours – but promise to wear it loudly and proudly.

Share to Social Media

Share to Social Media

Your story and your support for Self-Injury Awareness Day deserves to be known. Share it with a selfie on Facebook and Instagram using #THEORANGEEFFECT hashtag to make it heard.

Host your own event!

Host Your Own Event

Round up your mates and support #THEORANGEEFFECT your way. We want to know how you’re breaking the stigma associated with self-injury this March.

Whether it's a car meet, cruise or BBQ you can submit your own event to be featured on this very website.

Support Cars For Hope

Support Cars For Hope

Stuck on what to wear for #THEORANGEEFFECT, or want to dress up your ride with a sticker? There's t-shirts, stickers and more on the Cars For Hope Online Store just for #THEORANGEEFFECT. Plus your purchase will go directly towards helping people experiencing mental illness and self-injury.

Join the Movement

Luke, @rb_straker
Ready to Race
Michael, @velocity_86
Lana, @lana.r324
Manteeta, @maneetaum
Ash, @ash_welshh
2015 EOMM, Eric
2016 EOMM, Matthew